A number of years ago, Nory and Louise Hope welcomed their first son Harris, and everything changed. They quickly realised that they didn’t want to leave Harris in childcare to return to their demanding careers at Coca Cola and Standard Life. It was the pivotal decision that would create Heartland Travel.
The search was on for a livelihood that made them happy, and would provide better work-life balance for their growing family. A visit to Doune Castle one weekend gave them their answer. Louise spotted a tour bus in the car park and floated the idea that running their own tour company might just work for them too. They spoke to the driver, put in some research at home, and discovered a promising gap in the market.